Fitz Fitz Fitz
There’s something about Fitzrovia, I’d call it a neutrality. There’s a vague sense of transition from an area defined by property, to one defined by ownership of ideas. This seems like a wonderful transition, until you realise that the property is still owned and the ideas generally relate to selling things. The neutrality is born out of the lack of a scene, or any events disconnected from work. The galleries seem like another lunch time activity and the music shops seem like places for spending. The second hand electronics shops carry a higher quality product that than those in other areas. Everyone forgets that they’re two minutes away from Oxford Street. Everybody carries themselves methodically. Your takeaway coffee cup defines you and the casual dress sense of your office identifies your liberal roots. The lobby of your office means more than the chatter in the canteen. You’re company wouldn’t dream of forcing you to wear a uniform (unless you’re a cleaner), but they do provide you with branded hoodies for attending a team building event, which you choose to wear most days.
Fitz, Fitz, Fitz; I’m here every bloody day.

